Choose a hospital or let us decide
Select a hospital close to your heart, or choose "Where needed most" and we'll send your bear to a ward currently in need.
A gift that gives twice
Each donated bear brings comfort to a child in care and helps fund vital cancer research.
Buy for yourself or gift to someone else
You can have your bear(s) delivered to your own address or choose a different shipping address to send them as a gift.
Every Child's a superhero
Sammy's mission goes beyond the playroom – he's on a quest to help save the planet from childhood cancer. Every Sammy Superhero Bear purchased supports The Kids' Cancer Project's vital research, turning cuddles into hope and play into progress. He's the perfect gift for young heroes facing challenges, celebrating brave moments, or simply reminding a special child of their incredible strength. With Sammy, every hug is a heroic act that makes a real difference.
Meet Sammy Superhero Bear, the courageous companion every child needs by their side! Decked out in a vibrant costume complete with a removable cape and soft velvet eye mask, Sammy is ready for any adventure. Whether he's swooping in to save the day during playtime or offering comfort during tough moments, this bold bear reminds kids that they have their own inner strength and courage. With his colorful outfit and fearless spirit, Sammy brings smiles, imagination, and a powerful message: we all have a superhero inside us.
Join our BFF Program and make a lasting difference. By donating a bear each month or quarter, you'll bring comfort and hope to children in hospital all year round - not just at christmas.
Join now

Read our Beary StoryEvery time Jamie went in for a procedure, he was given one of the teddy bears. He just loves them and the fact they all have a different purpose and character. They're a little bit of happiness on a horrible day. I can’t thank the people who donate them enough.