Chris is a media and marketing expert with more than two decades of experience in media, marketing and commercial strategy. Chris currently serves as CEO of Optimise Media, a full-service media agency, offering clients strategy, planning and buying services across TV, radio, outdoor and digital media and he has built a reputation for helping Australian and international organisations and brands across a broad range of sectors to achieve sustainable growth through innovative, performance- focused marketing solutions. Chris has a Bachelor of Commerce with Honours in Marketing from UNSW and his research work has featured in industry publications including the Journal of Advertising. Chris has previously served on the board for the Randwick Rugby Club, where he played rugby for many years. Chris lives in the Yarra Valley with his wife Fiona and 2 children and he is passionate about helping purpose driven organisations like The Kids’ Cancer Project strengthen their reach, building meaningful connections with stakeholders to maximise their positive impact for young Australians diagnosed with cancer.
